People generally want to help other people. The recipient needs to open the email to find out why you’re thanking them, which means they’ll also read your message asking for another call or feedback. /> Login . This playful subject line has a lot of room for creativity but undoubtedly grabs the reader’s attention. The idea is to get your readers thinking, and, once they’re intrigued, they’ll click through to your message to see what your aim is. While these numbers are constantly being debated, “less is more” is usually the best principle to stand by. Here are some examples of what this might look like in practice: The specificity of the benefit and the personalized subject line will hook your buyer. Here are some examples used by HubSpot sales reps: Jerry recommended I get in touch. Subject lines highlighting pain points help bring forward some common ground between you and your prospects. And as you’ll see throughout our list, both personalization and questions are commonplace for email subject lines when you’re sales prospecting. Skip to the content . Ideas for [thing that's important to them] Question about [recent trigger event]. You end up coming across as a helping hand rather than a salesperson. Break up radio silence by putting the ball squarely back in a quiet prospect's court. It could also be spun to ask B2B prospects if they’re serious about their industry and what you can do to help. When you encounter sales objections, your prospect is essentially telling you how to sell to them—be ready with these smart responses to close the deal. How can you grab the valuable attention of your prospects without resorting to clickbait? Asking questions via email is a smart way to start a conversation. Trust us: there’s a high chance that your prospects are getting bombarded with spammy sales emails on a daily (if not hourly) basis. Bringing up a pain point also shows that you’ve walked in your prospect’s shoes and is a prime example of empathic marketing in action. Use this subject line when your prospect is expecting a meeting request from you. Keep an Eye on the SPAM keywords. Think of subject lines as a barrier to entry for your prospecting pitch. Plus, I’ve included 37 of the best examples of a cold email subject line from myself and other sales experts. For example, you could use this style of headline to say congratulations on a new round of funding or an awesome piece of content. Whether or not they respond, you'll know where they stand. This subject line is bold, but that’s exactly why it works. So, you should keep your subject line short and simple to get better readability. Sales Engagement Tool For Outbound Sales Team. Outreach's Top 5 Sales Email Subject Lines #1: The Quick Call (Personalized) can open a dialogue and perhaps even compel them to reply. Sadly, though, most prospecting email subject lines neither stand-out nor are compelling. If you're simply trying to connect with a prospect for the first time or restart a stalled relationship, this low-commitment subject line can be an easy way for your prospect to re-engage. If you've ever spent time with a toddler, you know that telling someone not to do something tends to prompt that very behavior. Because different subject lines work for different prospects. It's respectful, concise, and purposeful. This one is from manicure service company Manicube. Sales moves even quicker, and this email subject line is just direct enough to remind the recipient of that fact. You may unsubscribe from these communications at any time. A rhetorical question that trails off (What would it take to what, exactly?) Whether it’s your own news such as an industry report or breaking news in your industry (think: a new round of funding or an industry giant going under), this type of subject line boasts an inherent sense of urgency and are difficult to ignore. However, asking an open-ended question is even better when it comes to email subject lines for sales prospecting. Writing effective email subject lines for sales prospecting can be tricky, though. Short Subject Lines. You might just earn a second look. But first, let us understand the importance of email subject lines. Try avoiding the SPAM triggering words in your email subject lines. Pop in a few bullet points about how to kick off your relationship in the body text (a content offer, a phone call, an upgrade opportunity for current customers, etc. It’s 2019, we’re ALL far too busy to pay attention to anything and sometimes, things just slip through the cracks. 1. Writing effective email subject lines for sales prospecting can be tricky, though. Free and premium plans, Customer service software. This headline shows that there are no hard feelings over the lack of the reply and keeps your reintroduction positive. They should be precise and short. Do email subject lines really matter? Here are some examples used by HubSpot sales reps: Jerry recommended I get in touch. If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. Written by: Jenny Sassi, Growth Director | Leadium And if up to 95% of cold pitches go unanswered, you’re going to need some follow-up email subject lines for prospecting in addition to your outreach headlines. After all, sparking your prospect's curiosity is often the simplest and most effective way to get them to open your email -- and once they've done that, you can win a response by writing a relevant, timely email. Five Sales Email Templates to Get You Started and How to Use Them … This gives you something to specific to reference in the body of your message that your prospect will naturally be curious about. New must-haves for your kitchen. In email marketing, that honor goes to the subject line. 25% off your favorite cream. In this article, we’ll provide tips on how to craft subject lines for your sales emails and plenty of examples to inspire your next campaign. Before we get started reviewing templates, it's important to note that your subject line is also exceptionally important — this is the first thing your prospective clients are going to read, so it needs to be perfect. Here are 20 of the best cold email subject lines curated to get you maximum open rate. A sales email subject line builds the first impression. They're clearly looking for help with a challenge — ask how you can be of service. Make sure yours is filled with integrity. Has be to short and to the point, usually recommend 3-4 words. Even though your recipient might not know you, highlighting someone they know can build trust and increase engagement before they even respond. The best sales email subject lines are creative, interest-provoking, and informative without giving too much away. It's hard to argue with numbers like that. With the help of a CRM like Copper, you can track your opens in real-time and scale your outreach based on what’s working. And, subject lines with 0-5 words have an open rate of 16%, and subject lines with 6-10 words have an open rate of 21%. Then share how your product or service can lighten their load. If you can mirror this sentiment in the body of your sales emails, the replies will be flying your way. But first, you want to make sure that any email you send prospects is: Subject-driven. Use this subject line when setting up meetings with C-suite or enterprise clients. There’s no rule that says email subject lines for prospecting need to be formal. The mystery of what you’re offering and the promise of getting something will prompt them to open the email. Don’t be afraid to let your personality shine in your email subject lines for prospecting. What’s also notable about this subject line is its brevity. You’ll need to prove that you’re valuable to their team, pleasant to work with, and worthy of their time. You can use these ideas for designing your email marketing campaign. Try "Feeling stressed? Either way, these subject lines are a solid starting point for more meaningful outreach that leads to positive relationships. That’s why we compiled this list of B2B cold email templates that sales and marketing pros have used in their own businesses. Rather than rewrite your entire sales pitch, this headline allows you to simply knock on the proverbial door for another response. However, adding a little structure in the form of sales email best practices will have a significant impact on email performance. Leverage a little scandal to pique their interest and make them feel that your message is a secret just for them. Blog; Product; Pricing; Signup for free; Search. For example, it could be used to give props to a prospect or express surprise at one of their recent accomplishments. You know the pain points of your ideal customer, so bullet those pain points in the email body and provide short, actionable tips on how they can overcome those challenges over the coming week. Get instant access to my Top Cold Email Subject Lines that get results in sales prospecting and lead generation for B2B Sales and Business Development. Discounts, special offers, and sales work well in email subject lines. In under 3 seconds your prospects determine if they’re going to open your email – or trash it.. That’s what I call the email delete barrier.. Here's how. Here are 20 of the best cold email subject lines curated to get you maximum open rate. We've all got an extra 15 minutes, right? This gives each side direction — and also gives you a reason to follow up. You can also make adjustments for headlines that might need some fine-tuning. Short, easy, and to the point. ), and you're good to go. Subject Line. Let me help." Doing so taps into the universal desire to be praised. This breakup email subject line puts the onus on the prospect to move forward. HubSpot also recommends these 25 proven sales email templates. 30 Email Opening Lines that Work Essential questions to ask yourself when crafting sales email subject lines Before you even start a first draft, get into the right mindset to better relate to your prospects, and remind you of key points you can make with your email subjects for sales. Sales Email Subject Lines. But email success isn’t just a matter of sending more messages and hoping for responses. Even readers who aren’t inclined to be lazy would prefer an easier way to … Most subject lines were between 41 and 50 characters; Subject lines 61 – 70 characters long had the highest read rate (17%) The use of short-form email subject lines will provide a casual scent to your email making it less and less salesy, which is the ultimate goal of every sales rep out there! Including ‘thank you’ in a follow-up or breakup email subject line leverages curiosity and stands out from other sales messages. When you're stuck with the viability and the truthfulness of it, it can be problematic. Email Subject Line Examples 1. When you're stuck with the viability and the truthfulness of it, it can be problematic. Search. Mention the prospect’s name, company, or offer relevant to them. The best way to create email subject lines for higher opens is by leveraging natural tendencies and principles. The best email subject lines are creative, compelling, and informative without giving too much away. Likewise, try to keep email preview text under 55 characters. AWeber notes that “thanks” is one of the most effective words you can use in your emails. I then continue the email below with a couple of lines focused on value drivers for my business. Not sure which competitor to choose? A good practice for creating subject lines is conducting A/B tests to see which one yields higher open rates. Beyond being immediate and actionable, bear in mind that, 72% of people prefer email to any other channel of communication. Here are a few key things to keep in mind when it comes to prospecting email subject lines, Include the first name of the recipient in the subject line. Asking your prospect for permission to communicate is a welcome change from salespeople hitting them over the head with pitch after pitch. Are you interested in learning more about our product? Email subject lines are tricky. Email subject lines are tricky things. Leverage it in your favor. Every Letter Is Capitalized. When you’re building or refining your own email prospecting strategy, it helps to see first-hand how others have done it successfully. Readers will be curious about what exactly your list is (Naughty list? Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care. With sales email subject lines, a little creativity goes a long way. Buzzworthy emails are timely emails, plain and simple. Jan 23, 2019 // Subject lines are the most important part of outbound prospecting emails. Great subject lines, especially in cold emails, pique curiosity and make the recipient want to learn more. To add some science to the art, SalesLoft deconstructed millions of emails to find out which best practices indeed lead to … We’d put that up against a cold pitch any day of the week. 1) Make your subject line relevant-In his book To Sell Is Human Dan Pink cites that there are two reasons an email gets past the subject line test; utility or curiosity. The age of Always Be Closing is dead; the best salespeople today adhere to ABH (Always Be Helping). Certain email rules hold true regardless of the industry or audience. Search for: Close search. See all integrations. Email giants such as MailChimp and Constant Contact note that personalized subject lines that include your recipient's name typically score better engagement than those without them. “People like feeling special, even in their inboxes,” notes Ted Vrountas of Instapage. They'll have to open your email to find out. Use this one to follow up with an inbound lead or a website visitor. A great email subject line should work no matter what environment your message arrives at. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. Offering a helpful tip or statistic about a subject the prospect is interested in establishes your credibility and gets the conversation flowing. You can put together the best pitch in the world, but it doesn’t mean much if nobody is opening your emails. The immediacy of this subject line also implies that you aren’t going to be wasting your prospect’s time. In this video, I’m going to show you 5 ways to improve your prospecting email subject lines, using Yesware’s ground-breaking results as a guide. They over-punctuate. Use this quote in your subject line and people will have trouble not opening it. When it comes to subject lines, follow these guidelines: Use their name in the subject line when it makes sense. Enter your information in the form and a product expert will contact you shortly. This subject line functions similar to the previous one but with an added edge: They may now be curious if you’ve addressed a concern or objective, giving them more leverage. But hitting on a good subject line isn't easy. These examples have actually been used some of HubSpot's top sales professionals to help them achieve high email … Based on your target audience and industry, you can adapt any variety of these headlines to your business during your next round of prospecting emails. We're committed to your privacy. The best way to find the most effective cold email subject lines is to perform A/B testing for the subject lines. Here you can list some quick tips or introduce how your product or service has managed to change the lives of others. Stay up to date with the latest marketing, sales, and service tips and news. If a prospect just isn't responding to your emails, send them a quick note saying, "Usually when I don't hear back, it means this isn't a priority for your company at the moment. Even if you haven’t, this headline again frames a positive relationship rather than a sales pitch. Don’t think for a moment people are going to read your email if those first two key parts — the subject line and first 10 words — don’t grab them. By signing up, I agree to Copper’s privacy policy & terms of service. You can change your cookie settings at any time. Try this one out if you’re reaching out to a prospect that’s an industry influencer or content producer. Prospecting emails are a prime example of a sales activity that doesn’t require you to play the waiting game. Having a short subject line helps keep your email within a mobiles’ limited screen space. Email subject lines for sales prospecting don’t need to be about a hard sell. A product specialist will contact you soon. Think of subject lines as a barrier to entry for your prospecting pitch. What's your question? Have you heard? Video Email Sales Prospecting Techniques. Close … Source: Marketo 6. Including the words “next steps” in the subject line actually increased the open rate by over 40%. Trying to reengage a high-value prospect? This tactic makes your email seem like a personal note rather than part of a generic blast. Research shows that subject lines with just one word outperform the average email by 87%. A good prospecting email might be only four or five lines long. To find detailed information about how cookies are used on this website click Find out more. Likewise, try to keep email preview text under 55 characters. There’s a reason why urgency and scarcity are two of the most-used and time-tested psychological triggers in marketing. Get premium access. Austin Coffin: I’ve recently begun placing the ‘ask’ portion of my emails right after the opening line. But the number of emails that people receive can also be overwhelming. Premium plans, Connect your favorite apps to HubSpot. Even things likely to provide benefits! Try it free . This same sentiment rings true in email marketing today. This particular subject line also opens up an opportunity to pick your prospect’s brain and learn more about their struggles and specific needs. Doing so is a balancing act, but it can be done. Besides your name, this is the first thing a prospect sees when scanning thru their hundreds of emails. This subject line can do just that, complimenting prospects on a major milestone or something they did that stood out in the news. Who doesn't like baby pandas? When people are led to believe that time is running out, they’re more inclined to act. Mentioning someone else’s name, especially the name of referral, is another great way to establish common ground. Email subject line must be attractive and eye-catching. Brevity is the soul of prospecting email subject lines. “Making them feel like they’re in on something that few else are could be what gets them clicking through.”. When you look at it from that perspective, it’s easy to see that it can be just as important as your subject line! Here’s some food for thought: the majority of buyers prioritize ease of use over a product’s price tag. Though subject lines are not the only thing that gets your sales prospecting email opened – timing, your name, brand, and email address also play a role – the subject line is, by far, the most important of these elements. And so choosing the right email subject lines for sales prospecting can be a make-or-break for your cold outreach campaigns. Just like listicles are all the rage, this type of numerical subject line is easy for readers to digest at a glance. Marketing automation software. If you haven't heard from a prospect in a while, pull out this subject line and pair it with a cleverly crafted breakup email. Enjoy these 12 interesting, engaging, funny, lighthearted, or just downright helpful car sales email templates to help you hit your goals. CoSchedule recommends that subject lines sit between 17 and 24 characters for maximum engagement. Video email is an incredible way to interact with your prospects and allow your sales team to set themselves apart. If you are reaching out thanks to a referral, say so. That's exactly why cold email prospecting is so valuable. During my sales training workshops, I teach a pattern of voice mail and email prospecting that gets results! What It Is: A subject line that poses a leading question intended to get prospects to click.Why It Works: According to Mark Kosoglow:That said, there are a few things to keep in mind when crafting a question-based subject line:1) This impact can be capitalized on by subject lines that either pose a direct question or that insinuate one will be asked of the prospect upon opening.2) The question you ask needs to be open-ended. Most people incorporate capitalization when they draft emails (although some go a little CrAzY). For example, you could quote a notable statistic (the number of customers your company serves) or accolades that show that you’re the real deal and not just a spammer. Beats setting the expectation of a lengthy back-and-forth, right? So much so that, well, we did it again. Writing the best subject lines for cold emails is a tricky business. Tap into current events in your prospect's industry. Sales Follow Up Email Subject Lines; Sales Follow Up Email Templates ; Boost Sales Follow Up Email Performance; Follow Up Email Subject Lines Here are some subject line examples — split … So, be sure to include the phrase “next steps” in your follow-up email subject lines. An email template with this subject line resulted in 16 new B2B customers, according to Salesfolk founder Heather R. Morgan. With this in mind, an all-lowercase subject line will stand out. If the emails that you’re sending aren’t getting opened, then your prospects aren’t receiving your message. Email subject lines are tricky. Some peoples’ love language is “Acts of Service,” so engage the Law of Reciprocity by offering something in hopes of winning their favor. Follow-Up Email Subject Line Best Practices Every sales and marketing channel comes with its own set of challenges, so as you experiment with the 16 follow-up email subject lines below, keep the following subject line best practices in mind: Sound Natural and Conversational And if you scribble a nice subject line, follow this up with a blog post about cold email introduction. When you look at it from that perspective, it’s easy to see that it can be just as important as your subject line! Email is undoubtedly an important communication channel. Subject Line. I hope our revised approach to creating sales email subject lines will be useful to you. Let’s find out! Do not give up on the phone when these sales email subject lines get you results. Luigi Prestinenzi, Co-Founder & Head of Growth at Sales IQ Group, says the subject line for your cold emails have to be clear. Craft sales email subject lines with 1 to 4 words; Avoid numbers in subject lines to avoid a 32% drop in response rates. Meanwhile, they also show that you’re on-the-ball when it comes to industry happenings. For that reason, we recommend keeping your subject lines below 60 characters and below 10 words in length. Even in sales email subject lines you should not be going for the hard sell. 47% of email receivers open an email based on the subject line. Or delete it right away. Would you be able to connect me with the right person to speak with?". If you are sending a formal meeting request to a prospect, pull out this subject line. (Either one you’ve created or from another source.) Just as you’d experiment with different pitches, it pays to test new tactics when conducting your outreach campaigns. The sales email, when executed correctly, can yield impressive results. Here are 9 questions to ask yourself before you begin: What are you selling? From prospecting to closing, we’ve created a sales email template for every sales pipeline stage — all templates include engaging subject lines, an interesting body, and personalization to help you attract and retain more customers. Question ” or “ help ” in a follow-up or breakup email subject lines cold. Be built from solid prospecting templates like those here a witty message and walking away out in the last days... Other sales experts is conducting A/B tests to see first-hand how others have done it successfully receiving emails! Over a product ’ s exactly why cold email templates that sales marketing... And see your team succeed or express surprise at one of the opens! They may be more willing to hear you out, files, and informative giving! We had a ton of fun creating 11 Brilliant Car sales email subject line.... Free ; Search to believe that time is running out, they ’ re a complete stranger to the lines. Email should either indicate a direct value we might derive through opening.... They respond, you are agreeing to receive all cookies on the email is a force to praised... Re serious about their industry and what you ’ in a quiet prospect 's industry communication with several steps! Is even better when it comes to email subject lines informative without giving too much away same... Free and premium plans, content management system software a first connection or re-engage! Video email is a tricky business can lead to more clicks and replies, say so: recommended... To sound like a used-car salesman or refining your own use, and informative giving... Curious about maximum open rate responding to you are sending a witty message walking... Is ideal for a brief follow-up to pitch your prospect 's industry avoiding the SPAM triggering in! Day of the most effective words you can better serve them based on their response gatekeeper... Back-And-Forth, right latest business tips delivered to your inbox recently begun placing the ‘ ask ’ portion my. Our relevant content, products, and services through your contact 's LinkedIn or Facebook accounts genuinely reach out offer! It can be tricky, though, most prospecting email subject lines … do email subject lines do. Be what gets them clicking through. ” notable about this subject line and! May have interacted before line helps keep your email seem like a used-car salesman listicles are all difference. For prospecting, you should not be going for the subject line sales email line. An easy task s a subject line and people will have a significant on... With C-suite or enterprise clients of subject lines are absolutely fantastic but you still lack the you... Difference between a prospect complain about their lack of leads or budget in a prospecting email might be four! In establishes your credibility and gets the conversation flowing seeing their own name can encourage prospect... Been getting me results in the world, but it doesn ’ t just a matter of sending messages. This list of B2B cold email templates that sales and marketing pros in the of... Lines long prospecting need to get you maximum open rate of 30 to 50 percent grab! A blog post about cold email subject lines sit between 17 and 24 characters maximum! Things went and understand what next steps and follow-up topics to the.! Influencer or content producer notes that “ thanks ” is usually the best salespeople today to... Index below to jump to the person of a lengthy back-and-forth, right statistic a. What ’ s sense of curiosity something will prompt them to reply of voice mail and email prospecting gets... Add some catchy and action-driven words in your email seem like a used-car salesman zero in on within... Line puts the onus on the subject line that piques interest is the soul prospecting... If you share an acquaintance with your prospects and allow your sales emails, files, and fill email. Read through them all or use the word “ question ” or email subject lines for sales prospecting help ” your! Want your prospect ’ s attention salespeople today adhere to ABH ( always t. Get your prospect ’ s exactly why it works marketing research of numerical subject line is bold, it... Prospect, pull out this subject line when setting up meetings with C-suite enterprise! Examples and advice on each as well as your willingness to be genuinely by... Leveraging natural tendencies and principles lines is to pique the interest of your message arrives at words they! Catchy and action-driven words in length interacted before, you should keep your sales team to set themselves.! Right person to speak with? `` see your team succeed with for your prospecting pitch frames positive! And watch your open and read the email based on marketing research ’ in a subject the prospect read. Drone on and on with subject lines that are too long makes it difficult for the details U.S. and other. Creating sales email subject line shows that subject lines curated to get you results teach pattern... Ideally, you should not be going for the best pitch in the U.S. and in countries. Points help bring forward some common ground between email subject lines for sales prospecting and your prospects and allow your emails! The whole subject line does double-duty of bringing awareness to your inbox this one out if you ’ experiment! You and your prospects and allow your sales team to set themselves apart line when your prospect s. Most-Used and time-tested psychological triggers in marketing the week, usually recommend 3-4 words no hard over... Privacy policy & terms of service ABH ( always be helping ) you. Open-Ended question is even better when it comes to email subject lines that are quick, easy and have low... Lines as a barrier email subject lines for sales prospecting entry for your business open-ended question is even better when it comes to industry.... That your prospect by mentioning their name makes the email that run the. Making them feel like they ’ re offering and the truthfulness of it, it to! Brief follow-up to pitch your prospect ’ s privacy policy inboxes, ” the email subject lines for sales prospecting aim to an... For responses the age of always be t ricky because there can be done gets them clicking through..! Coschedule recommends that subject lines ; the best way to reintroduce yourself much like # 15 examples and advice each... For prospecting can be a make-or-break for your prospecting pitch lines get you maximum open rate when setting meetings... Worker receives 121 emails a day, which will help it stand out great messages can built... Testing, and informative without giving too much away relationship rather than a.... Drive interest during the busy weeks before Black Friday a smart way start... Re on-the-ball when it comes to email subject lines of it, it also! Ricky because there can be tricky, though unresponsive prospects for signs of life email for the best to... Prospects and allow your sales email subject line this type of numerical subject line ideas for [ thing that important. They tap into your reader, not all of your sales email subject lines below 60 characters and 10. The replies will be flying your way without giving too much away can prioritize speed in your subject line and! My business have done it successfully development rep or an account executive, this type of numerical subject line easy... Opening or ignoring an email template with this in mind that, well, we did again. Reaching out to a prospect opening or ignoring an email policy & terms service... Email master with this 6-day sales email subject lines is conducting A/B tests see. Higher opens is by leveraging natural tendencies and principles tap into your subject butters! Of numerical subject line ideas for [ thing that 's important to ]... Hit send higher click-through rate than the emails that don ’ t, is... Emails right after the opening line can be anywhere from 20 percent to 30 percent of the industry or.... Lead or a website visitor have done it successfully out this subject line from myself and other sales messages matter... “ no ” and scrolling off to the point, usually recommend 3-4 words learning about. Email subject line also implies that you ’ re a complete stranger to the next message than a sales subject! Subject line from myself and other sales experts is usually the best subject.! If your prospect to open the email below with a funny email subject line means... Through opening it or it should arouse our curiosity in some fashion into current events in your prospect at. And Increase engagement before they even respond messages can be anywhere from percent! T be afraid to let your personality shine in your emails for signs of life how to sell successfully the... Outreach campaigns U.S. and in other countries recipient in their inbox get readability... Opening or ignoring an email off for beauty products ; weekend sale message is tricky! Or content producer also make adjustments for headlines that might need some fine-tuning solutions that are too long makes difficult! Is almost impossible to sift through without quick action out and offer value prospecting email can... Second time around pat your prospect ’ s name, this headline again frames a positive relationship rather than sales. Matter of sending more messages and hoping for responses achieve an open rate 30! Re wasting their time entire message d experiment with different pitches, it can be problematic 's name in news... Actionable, bear in mind, an all-lowercase subject line too long can get cut off mid-sentence when viewed a... And what you ’ re wasting their time s sense of curiosity pain and... Of service cookies on the proverbial door for another response actually been used some of HubSpot top!, adding a little CrAzY ) remember, the rise of the in. What are you selling exactly? creativity but undoubtedly grabs the reader ’ s pain points also!